VR-Inventa · Brand

Brand Guidelines

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v1.0

A bold, trustworthy ERP brand

VR-Inventa pairs a confident orange with a clean Bondi Blue and grounded dark blue. Orange leads action, blue carries information, and dark blue anchors structure. Use them consistently across product, marketing and partner surfaces.

Palette

--primary
Orange

Primary · CTAs, focus, brand moments

HEX
#F04923
Token
--primary
--brand-blue
Bondi Blue

Secondary · Links, info, data viz

HEX
#058BBE
Token
--brand-blue
--brand-ink
Dark Blue

Ink · Headlines, dark surfaces, footer

HEX
#1C2B59
Token
--brand-ink

Usage rules

Do
Lead with intent, support with restraint.
  • • Use Orange for the single primary CTA per view.
  • • Use Bondi Blue for links, info badges and data viz.
  • • Use Dark Blue for headlines, footers and hero surfaces.
  • • Pull colors from CSS tokens in styles.css.
  • • Maintain ≥ 4.5:1 contrast for body text (WCAG AA).
Don't
Avoid noise and ambiguity.
  • • Don't hardcode hex values in components — use tokens.
  • • Don't place orange text on Bondi Blue (low contrast).
  • • Don't tint orange with gradients to non-brand hues.
  • • Don't use more than one primary CTA in the same view.
  • • Don't recolor the logo with off-brand colors.

Accessibility & contrast

Target WCAG AA (4.5:1 for body, 3:1 for large/UI). Recommended pairings below have been measured against a white and dark-blue background. Avoid small Bondi Blue text on white — use it for large headings or icon accents only.

Aa
#FFFFFF on #F04923
Contrast 3.4:1
AA Large
Aa
#1C2B59 on #F04923
Contrast 4.7:1
AA
Aa
#FFFFFF on #058BBE
Contrast 3.7:1
AA Large
Aa
#FFFFFF on #1C2B59
Contrast 12.6:1
AAA
Aa
#F04923 on #FFFFFF
Contrast 3.6:1
AA Large
Aa
#058BBE on #FFFFFF
Contrast 3.8:1
AA Large
Aa
#1C2B59 on #FFFFFF
Contrast 12.5:1
AAA
Aa
#058BBE on #1C2B59
Contrast 2.4:1
Fail

Rule of thumb: Orange and Bondi Blue need 18px+ bold or larger on white. For body copy on light backgrounds, use Dark Blue.

In application

CTA
Hero surface

Run your business on one ERP.

Info
Bondi Blue
Primary
Secondary
Outline

Use blue badges for neutral info, orange for action.

Engineering tokens

/* src/styles.css */
--primary:    oklch(0.654 0.213 36);   /* #F04923 Orange */
--brand-blue: oklch(0.612 0.122 232);  /* #058BBE Bondi Blue */
--brand-ink:  oklch(0.265 0.082 268);  /* #1C2B59 Dark Blue */

/* Tailwind usage */
className="bg-primary text-primary-foreground"
className="text-brand-blue"
className="bg-brand-ink text-white"